Fiw Topics
- MSEs
- Women's Financial Inclusion
Fiw Year
- 2024
Transcripts:
Summary + Key Insights
CARE and Financiera Confianza discuss designing financial products for women entrepreneurs in Peru, emphasizing intentional, gender-focused approaches.
- 🌟 Empowerment through Design: Implementing women-centered design not only meets practical needs but also fosters women’s economic empowerment, creating a sustainable business model.
- 📊 Market Potential: Targeting women entrepreneurs opens significant market opportunities as they represent an under-served but capable segment, leading to better repayment rates.
- 🔄 Internal Change: Successful implementation requires reshaping internal beliefs and processes within financial institutions to prioritize women’s needs and perspectives.
- 🌍 Addressing Barriers: Financial products must confront structural barriers like traditional gender norms, ensuring equitable access to resources.
- 📚 Continuous Learning: Ongoing training for staff enhances understanding of women’s unique challenges, leading to better service delivery.
- 🏥 Comprehensive Support: Expanding offerings to include health and education services is essential for truly addressing women’s financial health.
- 🚀 Future Innovations: Emphasizing the integration of technology, like AI, can further enhance training and support for women entrepreneurs, driving broader systemic change.
This session summary was AI-generated using NoteGPT.
Hosted by Rathi Mani-Kandt, a human-centered design thinking practitioner and Director of Women’s Entrepreneurship at CARE, in conversation with Financiera Confianza’s CEO, Ana Cecilia Akamine, who leads their enduring partnership which created the highly successful Emprendiendo Mujer loan product, intentionally designed for low-income women entrepreneurs. Nearly 70,000 loans to date have been disbursed to micro and small women entrepreneurs through this partnership. Overcoming consumers’ fear of formal financial services, the bank attracted first-time clients and the gender-intentional focus was replicated by competitors.
Session Speakers
