A Change in Behavior: Innovations in Financial Capability

This report explores ties between financial capability interventions and customer behavior and the need to move beyond traditional financial education practices.

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AUTHORS

Elisabeth Rhyne, Julia Arnold

Topic

Financial Capability

This report assesses the global landscape of financial capability innovations, with special focus on India and Mexico. Highlighting a trend in its early stages, it explores how organizations are tying financial capability interventions more closely to customer behavior, especially at critical decision-making moments, such as when signing up for and using financial products. Expansion of this approach, which is growing, will require creative ideas beyond the traditional financial education that still dominates the scene, and greater involvement by providers, who are uniquely placed to meet clients at critical decision moments.

This work was funded by JPMorgan Chase & Co,.

Elisabeth Rhyne

Former Managing Director

From its founding in 2008 until retiring in 2019, Elisabeth Rhyne was the Managing Director of CFI. As senior vice president of Accion since 2000, Beth led Accion’s initial entry into Africa and India, directed the organization’s research efforts to develop new financial products, and managed Accion’s publications and educational activities. Recognized as a leading thinker and writer in the field of microfinance, Beth has published numerous articles and four books on the topic, including Mainstreaming Microfinance: How Lending to the Poor Began, Grew and Came of Age in Bolivia (Kumarian Press, 2001). She was also co-editor of The New World of Microenterprise Finance (Kumarian, 1994), which provided the introduction to microfinance for many of the field’s current professionals. Beth was director of the Office of Microenterprise Development at the U.S. Agency for International Development (USAID) from 1994 to 1998, where she developed and led USAID’s Microenterprise Initiative. While there, she contributed to the founding of the Consultative Group to Assist the Poor (CGAP) and the Boulder Institute of Microfinance. Beth’s experience includes eight years of residence in Africa (Kenya and Mozambique) and independent consulting on microfinance policy and operations for governments, international organizations and microfinance institutions. She holds a master’s and Ph.D. in public policy from Harvard University. She earned a bachelor’s degree in history and humanities from Stanford University.

Julia Arnold

Consultant

An expert in gender and financial inclusion, Julia Arnold serves as a consultant for CFI. From 2020-2022, she worked as CFI’s Senior Director of Gender and Financial Inclusion. Julia has more than 12 years of experience in inclusive finance, leading implementation and research projects across a range of customer- and provider-focused topics such as digital financial inclusion, financial capability, and microsavings. Julia brings an understanding of the enabling environment needed to catalyze real change for women’s economic lives, as well as a deep understanding of the microeconomic constraints to women’s empowerment. Prior to CFI, Julia was Financial Inclusion and Livelihood Specialist at the International Center for Research on Women (ICRW) where she led mixed-methods research and primary data collection for evaluations and gender analyses, as well as curriculum development for youth and adults, focused on household dynamics and livelihoods. Before this, she was a consultant working with a diverse range of clients such as MetLife Foundation, CGAP, the World Bank, CFI, and others. Julia holds a master’s degree in international development from American University in Washington, DC.